South Korea’s Mirae Asset Securities has launched Mirae Asset Portfolio Service, or MAPS, in Hong Kong, positioning the city as the first market for its next-generation global investment platform. The platform is designed to bring traditional assets, digital assets and future AI-powered investment services into one mobile experience.
The rollout marks a major step in Mirae Asset’s “3.0” strategy, which focuses on global expansion, digital asset integration and a broader retail-investor ecosystem beyond South Korea.
Key Overview
- MAPS was unveiled in Hong Kong after a June 26 launch event attended by Mirae Asset Group founder Park Hyeon-joo.
- The platform is designed to let investors access traditional financial assets and digital assets through a single mobile channel.
- Hong Kong was selected as the first launch market because of its role as a major Asian financial hub and its developing virtual-asset regulatory framework.
- Mirae Asset plans to expand the service gradually after testing operational stability and security.
- The company also wants overseas retail investors to gain easier access to South Korean equities.
MAPS Launches as Mirae Asset’s Global Platform Play
Mirae Asset Securities has formally introduced its global investment platform MAPS in Hong Kong, making the city the first market for a product intended to unify the group’s investment services across borders.
The platform, short for Mirae Asset Portfolio Service, was formally unveiled in Hong Kong following a June 26 event attended by senior executives, including Park Hyeon-joo, the founder and global strategist of Mirae Asset Group.
MAPS is being presented as the first global investment platform under the company’s “Mirae Asset 3.0” growth strategy. Unlike country-specific mobile trading systems, the new platform is intended to give global investors one access point for multiple financial products and markets.
The company says the platform will combine traditional assets such as stocks and bonds with digital assets. It also plans to add AI-powered investment services, creating a broader mobile investment ecosystem for retail users.
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Why Hong Kong Matters for Digital Asset Expansion
Hong Kong gives Mirae Asset a strategic launchpad because the city has been building a clearer framework for virtual-asset activity. Mirae Asset Securities’ Hong Kong unit received final approval from the Securities and Futures Commission in April to offer digital asset trading services to retail investors.
That approval followed Hong Kong’s wider push to regulate digital-asset platforms while allowing retail participation through licensed channels. The city’s regulator maintains a public list of licensed virtual asset platforms, while investor guidance explains that retail investors can access licensed platforms under measures covering suitability, risk profiling, product information and client protection.
This regulatory backdrop matters because MAPS is not just a conventional brokerage app. It is being built as a bridge between traditional markets, digital assets and eventually tokenized investment products. That gives Mirae Asset room to test a model that could later be expanded into other major financial centres.
Overseas Growth Becomes a Bigger Priority
The MAPS launch also reflects Mirae Asset Securities’ broader effort to become more internationally diversified. The company already operates mobile trading platforms in South Korea, India, Indonesia and Vietnam, giving it experience in markets where retail investors increasingly expect mobile-first access to financial products.
India remains one of the clearest examples of this expansion strategy. Mirae Asset Securities signed an agreement to acquire Indian brokerage firm Sharekhan for about $360 million, strengthening its position in a fast-growing retail investing market.
The Hong Kong launch now adds a digital-asset layer to that international playbook. By starting in a market with strong capital-market links and an evolving virtual-asset regime, Mirae Asset can test MAPS before widening the service to other regions.
A Step Toward One App for Global Investing
Mirae Asset’s immediate plan is to expand MAPS in phases after checking platform stability, operating systems and security. The company also wants to create a path for overseas retail investors to invest in South Korean stocks, which could make MAPS a two-way bridge between Korean capital markets and global investors.
If executed well, MAPS could help Mirae Asset move from running separate local trading platforms to operating a more unified global investment ecosystem. The challenge will be balancing regulatory compliance, digital-asset risk controls and the user experience expected by mobile retail investors.
For now, the Hong Kong launch signals that Mirae Asset is treating digital assets, AI-assisted investing and cross-border retail access as central parts of its next growth phase rather than side projects.
Sources used: BusinessKorea / Digital Today / Korea Times / Korea JoongAng Daily / Securities and Futures Commission of Hong Kong / Investor and Financial Education Council / Mirae Asset Global Investments Australia
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