Serrari Group

Nairobi, Kenya – The telecommunications landscape in Kenya has been experiencing remarkable growth in recent years, and this trend is projected to continue well into the foreseeable future until 2025. The expansion of the industry can be attributed primarily to the burgeoning urban population’s increasing adoption of mobile phones compatible with 3G, 4G, and 5G services across the nation. In a significant development last month, Elon Musk’s Starlink launched its satellite internet services in Kenya, adding a new dimension to the country’s telecom market.

As of last year, the Kenya telecom market’s valuation stood at an impressive $3.5 billion, and experts anticipate a steady compound annual growth rate (CAGR) of over 2% during the forecast period from 2021 to 2026. This upward trajectory will be powered by the rising number of mobile subscriptions, bolstered by the government’s ambitious national broadband strategy aimed at delivering speeds of 10Mbps and 100Mbps by 2030. Furthermore, major telecommunications companies’ efforts to develop and expand their 5G networks will contribute significantly to this growth. 

In terms of market share, the telecom sector is currently led by Safaricom, maintaining an imposing dominance with approximately 66.2%, followed by Airtel at 26.7%.

Airtel Kenya’s Ambitious Expansion Strategy

Today’s announcement from Airtel Kenya has added a new layer of excitement to the industry. The company’s CEO, Ashish Malhotra, disclosed plans for an investment of at least Ksh21.5 billion over the next three years to expand the network’s coverage. This initiative will involve setting up 649 new network sites spread across the country. Malhotra highlighted that this move is in line with Airtel’s broader commitment to enhancing its infrastructure and services within the Kenyan market.

Airtel’s significant investments, amounting to over $1 billion, have been primarily executed in the past three years, indicative of the company’s aggressive push to cement its presence and capture a larger market share.

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