Serrari Group

AIB-AXYS AFRICA, a leading stock brokerage firm, has introduced an innovative virtual assistant named Wekeza (invest) to provide expert guidance to investors navigating the complexities of capital markets. This cutting-edge tool is poised to redefine conventional investment approaches, offering users a unique and comprehensive experience.

Wekeza operates as a financial GPS, adeptly leading users through the multifaceted terrain of capital markets. Its functionalities extend beyond traditional norms, encompassing guidance on online account opening, investment strategies, avenues for profit generation, and even furnishing stock recommendations and training for beginners.

This virtual investment assistant has been specifically crafted to empower individuals in realizing their financial objectives. Currently gaining traction in Kenya’s dynamic capital market, Wekeza presents a diverse array of investment products, aiming to break down barriers that have limited investor engagement.

In a country with a population exceeding 50 million, the statistics reveal a stark reality—only 1.6 million individuals possess trading accounts. This suggests a widespread lack of engagement with the potential benefits of capital market investments, often attributed to insufficient knowledge and accessible learning opportunities.

Wekeza addresses this gap by facilitating meaningful conversations with users on topics ranging from stocks and bonds to derivatives. It keeps investors informed with timely market updates and offers personalized recommendations.

To embark on this transformative investment journey with the virtual assistant, investors need to designate AIB-AXYS Africa as their preferred stockbroker. By saving the Wekeza number on their phones and initiating a conversation via WhatsApp, users can seamlessly navigate through step-by-step instructions, engaging with the assistant to make informed investment decisions.

This launch marks a significant milestone in the realm of investor services, combining the expertise of a reputable stock brokerage firm with the convenience and accessibility of a virtual assistant.

Photo (By Daffa Zaky via Fxdaily)

27th November, 2023
Delino Gayweh
Serrari Financial Analyst

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