Serrari produces financial market data, comparison tools, analysis, and news for readers across Kenya and Africa. Because much of our content concerns financial decisions, we hold it to clear editorial standards.
1. Our editorial mission
To help individuals and institutions make confident, well-informed financial decisions by providing accurate, independent, and understandable information.
2. Sourcing and verification
- We prioritise primary sources such as CBK, CMA, KNBS, fund fact sheets, and company filings.
- Yields, rates, and prices are drawn from official or fund-provided figures and dated.
- Claims of fact are checked against reliable sources.
- We distinguish reporting of fact from analysis and opinion.
3. Expertise and authorship
Articles are written and reviewed by named contributors with relevant finance, markets, and economics experience. Technical analysis is reviewed before publication.
4. Independence and funding
Serrari is funded through advertising, affiliate and marketplace referrals, subscriptions, advisory services, and online learning. Commercial relationships do not influence editorial judgements, data, or rankings.
- Advertisers and affiliate partners do not receive favourable coverage or improved rankings.
- Rankings are generated from objective data using published methodology.
- Sponsored content is clearly labelled and separate from independent editorial content.
- Referral relationships are disclosed where relevant.
5. Data methodology
Our comparison tools and indices follow documented methodology describing data sources, calculation approach, and update frequency.
6. Use of artificial intelligence
We may use AI-assisted tools for research, drafting, translation, and data processing. AI is not an author; human editors review and fact-check before publication.
7. Accuracy, corrections and updates
We correct errors promptly and transparently. Evergreen guides and tools display a last reviewed or updated date. How to report an error, and how corrections are shown, is set out in our Corrections Policy.
8. Conflicts of interest
Contributors must disclose personal or financial interests in companies or products they cover. Serrari content is informational and educational, not investment, tax, or legal advice.
9. Complaints and contact
- Serrari Limited
- Email: support@serrarigroup.com
- Address: No. 3 Ridgeways Palms, Ridgeways Lane, P.O. Box 73188-00200, Nairobi, Kenya
- Telephone: +254 713 600 713