Transparency matters to us. This disclosure explains the ways Serrari Limited earns revenue from the Site and how commercial arrangements are governed so they do not compromise independent data, analysis, and journalism.
1. How we make money
- Display advertising: ads served by Google AdSense and other partners.
- Affiliate and marketplace referrals: some product or provider links may earn a fee at no extra cost to you.
- Sponsored content: paid partner content is clearly labelled.
- Subscriptions, advisory and learning: revenue from Serrari Wealth Builder, advisory services, and online courses.
2. Display advertising and Google AdSense
Ads help fund free tools and content. Third-party vendors, including Google, use cookies to serve ads based on prior visits. You can opt out of personalised advertising through Google Ads Settings and other industry opt-out tools.
3. Affiliate and marketplace relationships
Marketplace and in-article links may point to third-party providers of money market funds, unit trusts, fixed deposits, savings, and other products.
- Affiliate relationships do not influence comparison rankings.
- We only feature products we consider relevant and legitimate for our audience.
- We aim to label affiliate links or include visible disclosure on pages that contain them.
4. Sponsored and partner content
Paid or materially sponsored content is clearly marked and kept distinct from independent editorial content. Sponsors do not receive editorial control over independent coverage.
5. Publication policy for paid guest posts and sponsored articles
All approved paid guest posts and sponsored articles published by Serrari Group carry a minimum 12-month publication guarantee. Content may remain live beyond this period at no additional hosting cost, subject to our editorial and content quality standards.
Sponsored publications will be clearly identified as sponsored to ensure transparency and editorial integrity. All submissions are subject to editorial review, and Serrari Group retains the right to update or remove content that violates its publishing standards.
Publication fees cover the agreed content placement and publication period. Permanent publication, search-engine rankings and specific traffic outcomes are not guaranteed.
6. Serrari Group Sponsored Content, Guest Post & Link Placement Policy
1. Publication Period
Sponsored articles and paid guest posts are guaranteed to remain published for a minimum of 12 months from the date of publication, subject to compliance with Serrari Group's editorial, legal and publishing policies.
Articles may remain accessible indefinitely beyond this period, although permanent publication is not guaranteed.
2. Backlink Policy
Each sponsored article or paid guest post may contain a maximum of two relevant outbound links, subject to editorial approval.
All paid or sponsored links will carry appropriate rel="sponsored" or rel="nofollow" attributes in accordance with Google's search guidelines.
Serrari Group does not guarantee do-follow backlinks, search-engine ranking improvements or domain authority benefits.
3. Google Indexing
Published articles are intended to be accessible to search engines and may be included in Serrari Group's XML sitemap for discovery and indexing.
While Serrari Group follows applicable technical SEO practices, Google indexing is not guaranteed, as indexing decisions remain at the discretion of search engines.
4. Pricing and Validity
Agreed publication prices remain fixed for 12 months from the date of agreement, provided the agreed scope of services remains unchanged.
Any additional services, content modifications or promotional placements may attract separate charges, subject to prior agreement.
5. Link Insertions in Existing Articles
Serrari Group accepts link insertions into previously published articles, subject to editorial review, content relevance and compliance with its publishing standards.
Link insertion pricing is determined individually based on the existing article's relevance, traffic, placement requirements and editorial considerations.
All paid link insertions will carry appropriate sponsored attributes.
Approved paid link insertions are guaranteed for a minimum of 12 months, subject to the same editorial and compliance conditions applicable to sponsored publications.
6. Editorial Standards
All submitted content and proposed links must be original where applicable, accurate, relevant to Serrari Group's audience and compliant with applicable laws and advertising requirements.
Serrari Group reserves the right to reject, edit, update or remove content or links that violate its editorial standards, contain misleading information or become unsuitable for publication.
7. Performance Disclaimer
Publication does not guarantee search-engine indexing, search rankings, website traffic, referral leads, conversions or other commercial outcomes.
8. Renewals and Continued Placement
Standard articles may remain published beyond the initial 12-month guarantee without automatic renewal fees.
Additional promotional visibility, enhanced placements, substantive content updates and annually contracted partner listings may attract renewal or service fees, agreed separately.
Serrari Group reserves the right to revise this policy periodically, with changes to existing paid placements governed by the applicable publication agreement.
7. Editorial independence
Commercial relationships do not influence editorial judgements, data, or rankings. Advertisers, sponsors, and affiliate partners receive no favourable treatment in exchange for payment.
8. Disclaimer
Content and publications across our platforms are provided for informational purposes only and do not constitute personalized investment advise. Full disclaimer.
9. Questions
- Serrari Limited
- Email: support@serrarigroup.com
- Address: No. 3 Ridgeways Palms, Ridgeways Lane, P.O. Box 73188-00200, Nairobi, Kenya
- Telephone: +254 713 600 713