Transparency matters to us. This disclosure explains the ways Serrari Limited earns revenue from the Site and how commercial arrangements are governed so they do not compromise independent data, analysis, and journalism.
1. How we make money
- Display advertising: ads served by Google AdSense and other partners.
- Affiliate and marketplace referrals: some product or provider links may earn a fee at no extra cost to you.
- Sponsored content: paid partner content is clearly labelled.
- Subscriptions, advisory and learning: revenue from Serrari Wealth Builder, advisory services, and online courses.
2. Display advertising and Google AdSense
Ads help fund free tools and content. Third-party vendors, including Google, use cookies to serve ads based on prior visits. You can opt out of personalised advertising through Google Ads Settings and other industry opt-out tools.
3. Affiliate and marketplace relationships
Marketplace and in-article links may point to third-party providers of money market funds, unit trusts, fixed deposits, savings, and other products.
- Affiliate relationships do not influence comparison rankings.
- We only feature products we consider relevant and legitimate for our audience.
- We aim to label affiliate links or include visible disclosure on pages that contain them.
4. Sponsored and partner content
Paid or materially sponsored content is clearly marked and kept distinct from independent editorial content. Sponsors do not receive editorial control over independent coverage.
5. Editorial independence
Commercial relationships do not influence editorial judgements, data, or rankings. Advertisers, sponsors, and affiliate partners receive no favourable treatment in exchange for payment.
6. Not financial advice
Serrari provides independent financial data and educational tools and is not a fund manager or licensed investment adviser. Information is general education, not investment, tax, or legal advice.
7. Questions
- Serrari Limited
- Email: support@serrarigroup.com
- Address: No. 3 Ridgeways Palms, Ridgeways Lane, P.O. Box 73188-00200, Nairobi, Kenya
- Telephone: +254 713 600 713