Savanna Uganda has entered the mobile market with a fixed-mobile convergence strategy built around unlimited voice and data. The company is allowing customers in Kampala and Greater Kampala to add SIM cards to existing home or office fibre plans for an incremental fee, combining fixed broadband and mobile connectivity under one billing relationship.
The launch marks a major expansion beyond Savanna’s fibre-focused business. It also introduces a new competitive model into a telecom market where established operators still command most mobile connections and where consumers are increasingly dependent on both home broadband and mobile data.
Key Overview
- Savanna Uganda has launched mobile services in Kampala and Greater Kampala.
- Customers can add SIM cards to existing home or office fibre billing plans.
- The proposition combines unlimited voice and data with one integrated billing structure.
- The launch extends Savanna’s strategy beyond fixed broadband into mobile connectivity.
- Uganda’s expanding subscriber base gives the company a large market opportunity, although competition remains intense.
Savanna Builds a Fixed-Mobile Connectivity Model
Savanna’s new mobile service is designed around customers who already use its fibre network. Under the new mobile proposition, households and businesses can add SIM cards to their existing fibre plans for an additional charge, creating one account for both fixed and mobile connectivity.
The model is notable because it does not treat mobile as a completely separate product. Instead, Savanna is using its existing fibre relationship with customers as the foundation for a broader communications service. The company says the approach is intended to deliver one bill, one customer experience and unlimited usage across supported service areas.
The rollout is initially focused on Kampala and Greater Kampala. Savanna has also said it plans to expand to other parts of Uganda and, over time, additional East African markets, although no detailed timetable has been announced.
The company’s move into mobile follows its recent fixed-broadband expansion. In May, Savanna introduced 1 Gbps fibre connectivity, reinforcing its push toward higher-capacity services before moving into the mobile segment.
A New Challenger Enters a Concentrated Market
Savanna is entering a large and growing market, but one where scale matters. Uganda recorded strong growth in mobile activity during the first quarter of 2026, according to the latest sector report from the communications regulator.
The market is still dominated by established operators, particularly MTN Uganda and Airtel Uganda. That creates a difficult environment for a newer entrant, especially in areas such as nationwide coverage, distribution, customer acquisition and infrastructure investment.
Savanna’s response is to differentiate through convergence rather than compete only on conventional mobile bundles. Its proposition is aimed at customers who want home or office broadband and mobile service to operate as one package rather than as separate subscriptions.
That approach could be particularly attractive to households with multiple users and businesses managing several staff connections. Linking several SIM cards to one fibre-based account can simplify billing while potentially increasing the value of an existing broadband relationship.
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Unlimited Usage Becomes the Core Differentiator
The strongest part of Savanna’s offer is the promise of unlimited voice and data within its operating footprint. In a market where data affordability remains a major issue, unlimited access could become a meaningful differentiator if service quality and coverage remain consistent.
Savanna already competes in a fixed-broadband market where unlimited packages are available at different speed levels. A regulatory price comparison published in 2025 listed Savanna among providers offering unlimited fibre packages, giving the company experience with flat-rate connectivity before extending the concept to mobile.
However, the commercial success of an unlimited mobile model will depend on how the service manages heavy data consumption, network capacity and expansion costs. Customers will also judge the product on practical factors such as coverage consistency, speed and reliability outside the home or office.
What the Launch Means for Uganda’s Telecom Sector
Savanna’s entry adds another form of competition to Uganda’s telecom market at a time when consumers are using more connected devices and increasingly expect seamless access across locations.
The company is not simply launching another SIM card. It is attempting to combine fibre and mobile connectivity into one ecosystem built around existing customer relationships. That strategy could help it gain traction without competing on the same terms as much larger operators from day one.
For Savanna, the next test is execution. The company must prove that its unlimited proposition can scale beyond the initial Kampala rollout while maintaining quality. It will also need to show that an integrated fibre-and-mobile model can attract new customers, not only existing broadband subscribers.
If successful, the launch could establish fixed-mobile convergence as a more visible competitive strategy in Uganda and give consumers another alternative in a market long shaped by a small number of dominant mobile operators.
Sources: Bizcommunity / Daily Monitor / Uganda Communications Commission / ITWeb Africa
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