JSW MG Motor India has announced that the MG Windsor EV has surpassed 75,000 unit sales in less than two years since its launch, reinforcing its position as one of India’s best-selling electric vehicles. Strong demand across metropolitan and Tier-II and Tier-III cities, combined with competitive pricing, multiple battery options, and premium features, has helped accelerate EV adoption while supporting MG’s broader strategy to expand its new energy vehicle portfolio.
Key Overview
- MG Windsor EV has surpassed 75,000 unit sales in less than two years.
- More than 19,000 units have been sold during the calendar year 2026.
- The EV is available with two battery options offering up to 449 km of range.
- Demand continues to grow across metro, Tier-II, and Tier-III cities.
- JSW MG Motor India plans to launch two new EVs and one plug-in hybrid this financial year.
Strong Demand Drives Sales Milestone
JSW MG Motor India has announced that the MG Windsor EV has crossed the milestone of 75,000 units sold in less than two years since its launch, underscoring the growing acceptance of electric vehicles among Indian consumers.
The company said Windsor has already recorded more than 19,000 sales during calendar year 2026, with customer demand continuing to strengthen as its order book expands across the country.
The achievement positions Windsor among India’s leading electric vehicles and highlights the country’s accelerating transition toward cleaner mobility.
Growing Adoption Across India
Commenting on the milestone, Anurag Mehrotra, Managing Director of JSW MG Motor India, said the Windsor continues to resonate strongly with Indian buyers by delivering an attractive balance of value, technology, and practicality.
He noted that customers now span both major metropolitan areas and emerging markets, enabling Windsor to contribute meaningfully to India’s growing EV adoption.
According to the company, demand has expanded well beyond large urban centres, with increasing purchases from Tier-II and Tier-III cities, reflecting broader consumer confidence in electric mobility across the country.
Battery Options and Pricing
The MG Windsor EV is currently offered in three variants with two battery pack choices.
Entry-level variants feature a 38 kWh battery delivering a driving range of up to 331 km, while the higher-specification Pro variants offer an extended range of up to 449 km.
The Pro models also include additional premium features such as:
- Powered tailgate
- Advanced Driver Assistance Systems (ADAS)
- Enhanced comfort and convenience technologies
The Windsor is priced between Rs 14.70 lakh and Rs 19.00 lakh (ex-showroom) for outright purchase.
Customers can also opt for MG’s Battery-as-a-Service (BaaS) programme, which reduces the initial purchase price to ₹9.99 lakh, with battery rental charged separately based on distance travelled.
Value Proposition Attracts Buyers
MG attributes much of the Windsor’s popularity to what it describes as its ABC Proposition:
- A-segment pricing
- B-segment dimensions
- C-segment cabin space
This positioning allows customers to enjoy a spacious family-oriented electric vehicle without paying premium SUV prices.
The model has gained popularity among buyers seeking:
- Spacious interiors
- Premium cabin comfort
- Modern connected technology
- Practical everyday usability
- Affordable electric mobility
These features have helped differentiate the Windsor within India’s increasingly competitive EV market.
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Premium Features Strengthen Appeal
Beyond affordability, the Windsor offers several premium features designed to improve the ownership experience.
Exterior highlights include MG’s AeroGlide design language and Intelligent CUV styling.
Inside, the vehicle features:
- 135-degree reclining Aero Lounge seats
- Spacious cabin layout
- Large panoramic roof
- Massive 15.6-inch GRANDVIEW display
- Connected car technologies
- Intelligent user interface
These features position the Windsor among the most technology-rich electric vehicles available within its price segment.
Expanding New Energy Vehicle Portfolio
JSW MG Motor India said the Windsor’s success forms part of its broader strategy to expand its presence in India’s growing new energy vehicle market.
The company has confirmed plans to introduce:
during the current financial year.
The expansion is expected to strengthen MG’s portfolio while addressing increasing consumer demand for electrified mobility solutions across multiple vehicle segments.
Outlook
The MG Windsor EV’s rapid rise to more than 75,000 sales demonstrates the growing momentum of India’s electric vehicle market beyond major metropolitan areas. As charging infrastructure expands and buyers increasingly prioritise affordability, technology, and driving range, demand for practical electric family vehicles is expected to continue rising. With additional electric models and a plug-in hybrid scheduled for launch, JSW MG Motor India is positioning itself to capture a larger share of India’s evolving new energy vehicle market while supporting the country’s broader transition toward cleaner transportation.
FAQs
1. How many MG Windsor EVs have been sold?
The MG Windsor EV has surpassed 75,000 unit sales in less than two years since its launch.
2. What is the driving range of the MG Windsor EV?
The Windsor offers two battery options with driving ranges of up to 331 km and 449 km, depending on the variant.
3. What is MG’s Battery-as-a-Service option?
The Battery-as-a-Service (BaaS) model lowers the vehicle’s upfront purchase price, with customers paying a separate usage-based battery rental fee.
4. What new vehicles will JSW MG Motor India launch?
The company plans to launch two new electric vehicles and one plug-in hybrid electric vehicle during the current financial year.
Sources: Evfy, ET Auto, Car and Bike
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