Serrari Group

Kenyan fintech leader SasaPay has announced a strategic partnership with investment solutions provider Etica Capital Ltd, aiming to streamline financial transactions and investment opportunities for customers. This collaboration enables SasaPay users to seamlessly transfer funds from their digital wallets to Etica Capital for investment purposes, while also facilitating hassle-free cash-out options directly into their SasaPay accounts.

In parallel, Etica Capital’s clients gain the convenience of utilizing SasaPay as a cash-in and cash-out channel via the Etica app, enhancing accessibility and user experience. Jeremiah Chunge, co-founder and Chief Technology Officer at Etica Capital Ltd, expressed optimism about the partnership, seeing it as a positive step forward for the African fintech ecosystem.

Licensed by the Capital Markets Authority (CMA) as a Fund Manager in Kenya, Etica Capital Ltd prioritizes customer-centric wealth management solutions. Their commitment to leveraging technology for transparency, innovation, and financial inclusion aligns with SasaPay’s vision of empowering users to grow and manage their wealth effectively.

This collaboration underscores the growing trend of synergy between fintech and investment firms, signaling a significant advancement in Kenya’s financial services sector. As digital solutions continue to reshape the economic landscape, initiatives like this are poised to drive financial empowerment and prosperity across the region.

photo source: Google

By: Montel Kamau

Serrari Financial Analyst

9th May, 2024

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