Serrari Group

In a landmark move poised to reshape Africa’s retail landscape, Nigerian retail-tech trailblazer OmniRetail has commenced its Series A fundraising drive with a significant injection from Goodwell Investments, a renowned impact investor championing transformative ventures across emerging markets.

Since its inception in 2019, OmniRetail has carved a niche as a B2B enablement powerhouse, spearheading the digital revolution within Africa’s commerce ecosystem. Focused on empowering informal retailers, the company’s flagship platform, Omnibiz, along with cutting-edge tools like OmniPay and Mplify, offer a lifeline to over 140,000 small retailers and 90 brands. From streamlining procurement processes to facilitating access to credit and bolstering operational efficiency, OmniRetail’s innovative suite of solutions has positioned it as a beacon of innovation in the region.

The strategic alliance with Goodwell Investments marks a pivotal moment for OmniRetail, validating its mission to catalyze positive change through technology-driven interventions. Leveraging Goodwell’s extensive expertise and uMunthu II fund, the partnership not only injects vital capital but also amplifies OmniRetail’s reach and impact across Africa.

Archit Bagaria, head of investments at OmniRetail, underscored the significance of this milestone, stating, “Africa deserves a robust digital infrastructure layered on top of the existing informal retail – the impact of which cannot be overstated. As the largest employer and the only ecosystem that can truly ensure efficient distribution of essential goods, healthcare, and financial inclusion – informal retail plays a very important role in the economies we want to transform.”

With the backing of Goodwell, recognized as one of the premier impact funds dedicated to the continent’s advancement, OmniRetail embarks on an ambitious trajectory poised to redefine the retail landscape across Africa. Bagaria emphasized, “With support from Goodwell, we are just getting started on our journey of a true digital infrastructure play that will impact and transform retail in Africa.”

As OmniRetail propels forward with its Series A fundraising endeavor, eyes are keenly fixed on the ripple effects of this partnership, poised to catalyze a seismic shift in Africa’s retail sector.

photo source: Google

By: Montel Kamau

Serrari Financial Analyst

19th April, 2024

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