Lamborghini has confirmed it is delaying plans for fully electric models, including the Lanzador GT and an electric Urus SUV, as the luxury automaker says its customers are not yet ready to embrace EVs.
Chief Executive Stephan Winkelmann said the company believes postponing a full-electric launch is “the right way to go,” with Lamborghini instead focusing on plug-in hybrid technology across its lineup.
The decision comes as rival Ferrari pushes ahead with its upcoming fully electric Luce model, intensifying debate over how quickly luxury performance brands should transition toward electrification.
Key Overview
- Lamborghini has delayed its Lanzador EV indefinitely
- The electric Urus SUV has also been postponed
- The Lanzador was originally planned for 2028, then 2029
- CEO Stephan Winkelmann said Lamborghini buyers are not ready for EVs
- The company will focus on plug-in hybrid technology instead
- Ferrari is moving ahead with its fully electric Luce model
- Lamborghini says every automaker must follow its own strategy
Lamborghini Slows Its Electric Future
It has been nearly three years since Lamborghini unveiled the Lanzador concept, its first major step toward an all-electric future.
Initially, Lamborghini planned to launch the model in 2028 before later pushing the timeline to 2029.
Now, the project has effectively been delayed indefinitely.
The company has also postponed plans for an electric version of its best-selling Urus SUV, signaling a major slowdown in Lamborghini’s transition toward fully electric vehicles.
Although Lamborghini says it continues developing EV technology, the automaker has made it increasingly clear that its first full-electric production model is unlikely to arrive before 2030.
The shift comes as several global automakers reassess electrification strategies amid uneven EV demand and slowing growth in some premium markets.
Lamborghini Says Customers Prefer Hybrids
Speaking to CNBC, Lamborghini Chief Executive Stephan Winkelmann defended the company’s decision to delay fully electric models, saying customer demand has not evolved as expected.
“By observing the market, we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and that therefore we decided to move away from a full-electric car into a plug-in hybrid,” Winkelmann said.
The comments reinforce Lamborghini’s growing preference for plug-in hybrid technology rather than immediate full electrification.
Winkelmann has repeatedly argued that Lamborghini buyers differ from mainstream car consumers because their purchasing decisions are heavily influenced by emotion, performance feel, engine sound, and exclusivity.
“We are not selling mobility — you don’t buy a Lamborghini because you have to go from A to B every day,” he previously said.
Analysts say luxury supercar brands face a difficult transition to EVs because much of their identity is tied to emotional experiences traditionally associated with combustion engines.
Ferrari and Lamborghini Follow Different Strategies
Lamborghini’s decision also highlights growing differences between the strategies of Italy’s leading supercar manufacturers.
While Ferrari continues moving forward with its upcoming fully electric Luce, Lamborghini is taking a more cautious approach centered on hybrids.
Winkelmann declined to directly criticize Ferrari’s EV plans but stressed that every automaker must make its own decisions.
“Every brand, every company has to decide for themselves,” he said.
“Everybody has their own strategy.”
Industry analysts say Ferrari’s aggressive EV push has generated both excitement and skepticism among enthusiasts, with many questioning whether wealthy buyers are truly ready to embrace fully electric supercars.
Lamborghini now appears increasingly comfortable allowing Ferrari to test market reaction first before fully committing to its own EV rollout.
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Plug-In Hybrids Become Lamborghini’s Main Focus
Instead of launching fully electric models in the near future, Lamborghini plans to continue expanding plug-in hybrid technology across its lineup.
The company’s future fourth model, expected to be a 2+2-seat GT inspired by the Lanzador concept, will reportedly use plug-in hybrid power rather than a fully electric drivetrain.
Analysts say hybrid systems currently offer luxury performance brands a compromise between reducing emissions and preserving some of the emotional characteristics associated with supercars.
Lamborghini has already been moving in this direction through hybrid models such as the Revuelto and the Urus.
The strategy allows the company to gradually electrify its lineup without completely abandoning the combustion-engine experience that many customers still value.
Winkelmann Questions Full-EV Economics
Winkelmann has also questioned the economics of investing aggressively in full-electric luxury supercars before customers are ready.
Earlier this year, he described EV development as an “expensive hobby” if demand remains weak.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers, to our employees and their families,” he said.
The remarks reflect broader concerns across parts of the automotive industry about slowing EV demand growth and rising production costs.
Several automakers have recently adjusted electrification timelines as consumers continue showing strong interest in hybrids and combustion-engine vehicles.
Outlook
Lamborghini’s decision to delay fully electric models reflects growing caution among luxury automakers as EV demand evolves more slowly than many earlier forecasts predicted.
While the company continues developing electric technology, its immediate focus remains on plug-in hybrid vehicles that balance emissions reductions with traditional supercar characteristics.
For now, Lamborghini appears convinced that waiting for stronger customer demand is a safer strategy than rushing into a fully electric future before its buyers are fully ready.
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Sources: MSN, Motor1.com, Yahoo Autos, CarExpert, The Auto Drive
