Serrari Group

President William Ruto lauded Kenya’s Special Economic Zones (SEZs) for attracting a diverse array of investors, signaling robust confidence in the nation’s economic policies. Speaking at the launch of Jumbo Africa Auto Auction SEZ Limited in Naivasha, President Ruto emphasized the company’s significance as the first Japanese car auction enterprise in Africa.

Jumbo Africa’s entry into the Kenyan market represents a significant milestone, showcasing the attractiveness of Kenya’s regulatory environment for both local and foreign investors. President Ruto highlighted the company’s promise to provide a wide range of vehicles and machinery, catering to the diverse needs of consumers across Kenya and the African continent.

The introduction of online platforms for vehicle purchases, coupled with competitive bidding, is set to revolutionize the automotive retail landscape, offering buyers greater convenience and cost-effectiveness. President Ruto underscored the broader economic impact of Jumbo Africa’s presence, anticipating a boost in vehicle demand and subsequent growth in the automotive sector.

The inauguration of Jumbo Africa Auto Auction SEZ Limited aligns with Kenya’s Bottom-Up Economic Transformation Agenda, emphasizing job creation, foreign investment attraction, and the enhancement of foreign exchange reserves. President Ruto praised Kenya’s SEZ incentives, including tax benefits and streamlined business procedures, as key factors driving investor interest.

Naivasha’s strategic location, coupled with access to affordable power tariffs from the nearby Olkaria Geothermal electricity complex, further enhances the attractiveness of the SEZ to investors. The expansion plans for the Naivasha SEZ reflect Kenya’s commitment to accommodating growing investor interest and fostering a conducive business environment.

President Ruto extended a warm invitation to investors, highlighting Kenya as the premier destination for enterprise and Naivasha as an optimal location for investment ventures.

photo source: Google

By: Montel Kamau

Serrari Financial Analyst

25th April, 2024

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