Serrari Group

Kenya is gearing up for President William Ruto’s forthcoming state visit to the United States with an ambitious goal: securing investment deals totaling Sh32.56 trillion ($250 billion). Investment, Trade, and Ministry Cabinet Secretary, Rebecca Miano, unveiled the strategic plan, emphasizing the importance of this opportunity to bolster economic ties and attract foreign investments.

During the visit, slated from May 19 to May 26 in Atlanta, Georgia, Kenya will present over 30 bankable projects across various sectors aligned with the Bottom-Up Economic Transformation Agenda (BETA). The focus lies on showcasing Kenya as a reliable source of quality goods and services, with the aim of attracting substantial foreign direct investments (FDI) from the U.S.

Of particular interest is Kenya’s textile industry, which has been experiencing significant growth and generating employment opportunities for the nation’s youth. Miano highlighted the contributions of American brands such as Calvin Klein and Tommy Hilfiger, operating within Kenya’s Export Processing Zones (EPZ), in driving Kenya’s textile exports.

Kenya’s exports to the USA reached $679 million (Sh88.4 billion) in 2022, marking a notable increase of over 25 percent from the previous year. Textile and apparel emerged as the primary exports, reflecting the sector’s pivotal role in strengthening bilateral trade relations.

As anticipation builds for President Ruto’s visit, stakeholders eagerly await the outcome of this pivotal diplomatic and economic engagement. Stay tuned for updates as Kenya seeks to capitalize on this opportunity to enhance its economic prospects on the global stage.

photo source: Google

By: Montel Kamau

Serrari Financial Analyst

15th May, 2024

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