Horticulture export earnings in Kenya experienced a positive uptick in 2023, rising by 6.5% compared to the previous year. Data from the Horticulture Crops Directorate (HCD) reveals that earnings reached Sh156.69 billion, a significant increase from Sh147.1 billion in the preceding year.
This growth was primarily driven by a notable surge in export volumes, which saw a 19.6% increase to 468,438 tonnes, up from 391,507 tonnes in 2022. The diverse range of horticultural products, including fresh fruits, vegetables, and cut flowers, contributed to this rise in earnings.
Cut flowers emerged as the top earner, generating Sh73.45 billion, followed by vegetables at Sh50.87 billion, and fresh fruits fetching Sh32.37 billion. The Netherlands maintained its position as Kenya’s primary horticulture market, with significant exports to other European Union countries.
Emerging markets such as China, India, and Kazakhstan also showed promising growth potential. Kazakhstan, in particular, replaced Russia as a key market in Central Asia.
Despite the positive growth trajectory, exporters faced challenges such as escalating shipping costs and increased expenses for packaging materials. These factors offset some gains resulting from the depreciation of the Kenyan shilling against major currencies.
Overall, while the horticulture sector continues to demonstrate resilience and growth, there are ongoing challenges that need to be addressed to sustain this positive momentum.
By: Montel Kamau
Serrari Financial Analyst
31st January, 2024
