Fortis, a Dubai-based fintech firm specializing in retail solutions, has successfully closed a $20 million Series A funding round. Led by Opportunity Venture (Asia), a prominent fund based in Hong Kong, this investment is earmarked for accelerating Fortis’s expansion across the Middle East and North Africa (MENA) region.
Alberto Caruso, Founder and CEO of Fortis Digital Solutions, expressed his excitement about the funding, emphasizing its potential to fuel the company’s growth and deliver enhanced value to businesses in MENA.
The allocated funds will primarily be directed towards optimizing Customer-Centric Services, particularly focusing on improving UX/UI design. Additionally, Fortis aims to establish strategic partnerships with banks, payment systems, and B2B service providers to augment its existing offerings and meet evolving market needs.
Fortis plans to leverage the investment to strengthen its omnichannel capabilities, expand its presence in MENA, and recruit top talent to drive innovation within the organization.
Established in 2023, Fortis has become a trusted partner for SMEs and entrepreneurs seeking to streamline transactions, manage orders efficiently, and implement tailored loyalty programs.
With this latest funding infusion, Fortis is poised to reshape the fintech landscape, offering innovative solutions that redefine customer engagement and foster sustainable business growth.
photo source: Google
By: Montel Kamau
Serrari Financial Analyst
22nd April, 2024
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