Chinese automaker Chery plans to introduce its iCAUR electric vehicle brand in the United Kingdom in early 2027, with the five-seat V27 SUV becoming its first model. The expansion will make iCAUR the company’s fifth brand in Britain, joining Omoda, Jaecoo, Lepas and Chery. The V27 features rugged styling and an electrified powertrain, although UK pricing and final technical specifications have not yet been announced.
Key Overview
- Launch: Early 2027 in the United Kingdom.
- First model: iCAUR V27, a five-seat electrified SUV.
- Brand expansion: Chery’s fifth automotive brand in Britain.
- UK market share: Chery brands held a combined 7% share during the first nine months of 2026.
- Vehicle development: UK-specific refinement at UTAC Millbrook.
- Pricing: Yet to be announced.
Chery Expands Its Electric Vehicle Presence in Britain
Chinese automotive manufacturer Chery has confirmed plans to launch a new electric sports utility vehicle in the United Kingdom in early 2027, strengthening its presence in one of Europe’s major automotive markets.
The expansion will introduce the company’s iCAUR brand to British customers, with the V27 serving as its first model.
The launch forms part of Chery’s broader strategy to expand its international vehicle portfolio and reach customers seeking electrified SUVs.
iCAUR will become the fifth Chery-owned automotive brand operating in Britain, alongside Omoda, Jaecoo, Lepas and the Chery nameplate.
The company first entered the British market through Omoda in 2024 and has since expanded its brand presence considerably.
iCAUR V27 Brings Rugged SUV Design
The five-seat V27 SUV will lead iCAUR’s entry into the UK market.
The vehicle features a boxy, adventure-oriented design with styling similar to traditional off-road SUVs. Its exterior includes pronounced wheel arches, a distinctive beltline and a side-opening rear tailgate.
The model is intended to combine everyday practicality with off-road capability, targeting drivers interested in outdoor activities and larger family vehicles.
The V27 has already been introduced in China as a range-extended electric vehicle, which uses an electric drivetrain supported by an onboard combustion engine.
However, Chery has not confirmed whether the British version will use the same powertrain configuration.
This distinction is important because a range-extended electric vehicle is not the same as a fully battery-electric vehicle. Although it can operate using electric propulsion, its onboard engine can generate electricity to extend driving range.
UK battery capacity, electric driving range, charging specifications and final powertrain details remain unconfirmed.
V27 Undergoes Development for British Roads
Chery is preparing the V27 for local driving conditions through its research and development operations in Britain.
The vehicle is being refined at UTAC Millbrook, where the company operates a research and development centre.
This work is intended to adapt the vehicle for British roads and customer expectations before commercial sales begin.
The V27 will also enter the market with a distinct brand identity. iCAUR is expected to operate independently from Chery’s other British brands, with its own dedicated team and sales channels.
The company has not yet confirmed its full dealership network or the number of retail locations expected at launch.
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Chery Gains Ground in the UK Automotive Market
Chery’s expansion comes as Chinese automakers increase their presence in the British automotive industry.
During the first nine months of 2026, Chery’s brands captured a combined 7 per cent market share in Britain, making it the country’s top-selling Chinese automotive group.
The company’s combined market share reached 9.4% in September, when the Jaecoo 7 became Britain’s best-selling individual vehicle model.
These figures demonstrate the speed at which Chery has expanded its presence since entering the market in 2024.
The arrival of iCAUR will allow the manufacturer to target another customer segment, particularly buyers interested in larger SUVs with electrified powertrains and off-road styling.
The brand already operates in 40 countries, providing an international foundation for its British expansion.
Competition Intensifies Among Chinese EV Manufacturers
Chery’s expansion reflects increasing competition among Chinese automotive manufacturers in Europe.
Companies are introducing new brands, electrified vehicles and competitive pricing strategies to challenge established European automakers.
The United Kingdom has become an important market for these manufacturers, particularly as European Union tariffs on Chinese-built battery-electric vehicles create additional challenges for expansion within the bloc.
Chery has also been developing European manufacturing capabilities through a joint venture with Spanish manufacturer EBRO, supporting its broader regional growth strategy.
For British customers, the arrival of iCAUR could increase the range of electrified SUVs available. However, the V27’s competitiveness will depend on its final price, powertrain, charging capabilities and ownership costs.
Outlook
Chery’s planned iCAUR launch in early 2027 represents another step in the company’s international expansion and its efforts to strengthen its position in Britain’s electrified vehicle market.
The V27’s rugged design, five-seat configuration and planned adaptation for British roads could appeal to customers seeking an adventure-oriented SUV.
However, important questions remain about the vehicle’s UK powertrain, battery specifications, electric driving range and pricing.
The next milestone will be the announcement of final specifications and retail arrangements ahead of the launch. These details will help determine how effectively the V27 competes with established electric and plug-in hybrid SUVs.
Frequently Asked Questions
1. When will Chery launch the iCAUR brand in the UK?
Chery plans to introduce iCAUR in early 2027, although an exact launch date has not been confirmed.
2. What is the first iCAUR vehicle coming to Britain?
The first model will be the V27, a five-seat electrified SUV designed with rugged styling and off-road capability.
3. Is the iCAUR V27 a fully electric vehicle?
The V27 uses a range-extended electric powertrain in some markets, but Chery has not confirmed the final configuration for the UK version.
4. How many Chery brands will operate in Britain?
iCAUR will become Chery’s fifth UK brand, joining Omoda, Jaecoo, Lepas and Chery.
Sources: Euronext | Global Banking & Finance Review | Retail News Asia | CnEVPost
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