Madinet Masr has officially introduced its subsidiary, Doors Real Estate, as part of its strategy to build an integrated ecosystem across the real estate value chain. Established in April 2024, Doors Real Estate has generated EGP 122 billion in cumulative sales and expanded into Saudi Arabia in 2026.
Key Overview
- Doors Real Estate: Subsidiary of Madinet Masr established on 1 April 2024.
- Cumulative sales: EGP 122 billion since inception.
- Regional expansion: Opened a branch in Saudi Arabia in 2026.
- Business lines: Doors Consultancy and Doors Brokerage.
- Focus: Residential and commercial real estate services.
- Consultancy services: Concept development, product structuring, pricing, market positioning, marketing coordination and sales enablement.
Madinet Masr Introduces Doors Real Estate
Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has officially introduced its subsidiary, Doors Real Estate, to the market as part of its broader strategy to build an integrated ecosystem spanning the real estate value chain.
Established on 1 April 2024, Doors Real Estate has rapidly expanded its presence in the Egyptian real estate market, generating EGP 122 billion in cumulative sales since inception. The company has established itself as one of Egypt’s leading real estate brokerage companies.
Building on its growth in Egypt, Doors Real Estate expanded its regional footprint in 2026 with the opening of its branch in Saudi Arabia, marking an important step in its regional expansion strategy.
Two Complementary Business Lines
Doors Real Estate brings together specialized consultancy, sales and brokerage services through two complementary business lines: Doors Consultancy and Doors Brokerage.
Together, the businesses provide tailored solutions to real estate developers and individual clients across the residential and commercial sectors. The company is built around the principles of clarity, trust, excellence and value creation.
Doors Real Estate aims to bridge the gap between strategy and execution by providing developers and clients with market insights, strategic guidance and execution capabilities to support informed decisions and create sustainable long-term value.
Doors Consultancy
Doors Consultancy serves as a strategic growth partner to real estate developers, combining market intelligence with hands-on execution across the project lifecycle.
Its capabilities include:
- Real estate concept development
- Product structuring
- Pricing strategies
- Market positioning
- Marketing coordination
- Sales enablement
Through market analysis and practical implementation, Doors Consultancy supports developers in strengthening their competitive positioning, improving sales performance and maximizing the commercial potential of their developments.
Doors Brokerage
Complementing the advisory business, Doors Brokerage provides a client-centric real estate brokerage model focused on operational efficiency, specialized sales capabilities and disciplined service standards.
By combining transparency, market expertise and responsive execution, Doors Brokerage enables clients to assess real estate opportunities with greater confidence while building trusted, long-term relationships.
Together, Doors Consultancy and Doors Brokerage position Doors Real Estate as an integrated real estate services company supporting stakeholders across the real estate journey, from shaping and positioning developments to facilitating transactions and supporting informed investment and purchasing decisions.
Madinet Masr Highlights Doors Real Estate’s Growth
Eng. Abdallah Sallam, President and CEO of Madinet Masr, said:
“Since the establishment of Doors Real Estate in 2024, we have focused on building an integrated company capable of supporting the real estate sector through specialized, efficient and value-driven solutions. With EGP 122 billion in sales generated since inception and the expansion into Saudi Arabia this year, Doors Real Estate has demonstrated its ability to build scale, deliver strong commercial performance and extend its capabilities into new markets.”
He added:
“Today, we are formally introducing Doors Real Estate as an important part of Madinet Masr’s broader ecosystem, reflecting our strategy to expand across the real estate value chain, develop businesses that complement our core activities and create sustainable value for developers, clients and shareholders.”
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Doors Real Estate Targets Integrated Market Services
Maged Tobgy, CEO of Doors Real Estate, said the company was built around the ambition of delivering a more integrated, transparent and client-centric approach to the real estate market.
He said the company’s growth reflects the strength of its teams, relationships with developers and clients, and its ability to execute across a dynamic market.
As Doors Real Estate expands into Saudi Arabia, it remains focused on combining market understanding with disciplined execution. Through Doors Consultancy and Doors Brokerage, the company connects strategy with execution while providing developers and clients with expertise and guidance to support better-informed decisions.
Expanding Regional Presence and Supporting the Real Estate Journey
With its established track record, integrated capabilities and expanding regional presence, Doors Real Estate aims to further strengthen its position as a trusted partner across the real estate journey.
Its approach covers specialized services for developers and clients, from project concept development and positioning to sales and brokerage activities.
The expansion into Saudi Arabia adds a regional dimension to Doors Real Estate’s operations following its growth in Egypt. The company intends to continue delivering specialized solutions for developers and clients while contributing to the broader development of the real estate ecosystem.
Outlook
Doors Real Estate enters its next phase with EGP 122 billion in cumulative sales, two complementary business lines and an expanding regional presence following its Saudi Arabia launch.
Its Consultancy business will continue supporting developers across concept development, product structuring, pricing, market positioning, marketing coordination and sales enablement, while Doors Brokerage focuses on specialized sales and client services.
The company’s regional expansion and integrated operating model form part of Madinet Masr’s broader strategy to expand across the real estate value chain and develop businesses that complement its core activities.
FAQs
1. What is Doors Real Estate?
Doors Real Estate is a subsidiary of Madinet Masr, established on 1 April 2024, providing consultancy, sales and brokerage services across the residential and commercial real estate sectors.
2. How much sales has Doors Real Estate generated?
Doors Real Estate has generated EGP 122 billion in cumulative sales since its inception.
3. What are the two business lines of Doors Real Estate?
The company operates through Doors Consultancy and Doors Brokerage. Consultancy provides strategic services to developers, while Brokerage focuses on specialized real estate sales and client services.
4. Has Doors Real Estate expanded outside Egypt?
Yes. In 2026, Doors Real Estate opened a branch in Saudi Arabia, marking an important step in its regional expansion.
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