Jaguar has unveiled the Type 01, a fully electric luxury four-door grand tourer priced from £130,000 in the UK. Revealed in New York, the vehicle combines a 118kWh battery, up to 1,030PS and an estimated range of up to 450 miles under the WLTP testing cycle. Production is scheduled to begin in 2027 as Jaguar advances its strategy to become an all-electric luxury brand.
Key Overview
- Starting price: £130,000 in the UK.
- US starting price: $130,500.
- Expected range: up to 450 miles under WLTP or 400 miles under EPA estimates.
- Battery: 118kWh usable capacity.
- Maximum power: 1,030PS.
- Acceleration: 0–62mph in approximately 3.2 seconds.
- Rapid charging: up to 200 miles of range in 13 minutes under specified conditions.
- Production: scheduled to begin in 2027 at Solihull, UK.
- Orders are expected to open in early 2027.
Jaguar Unveils Its New Electric Flagship
Jaguar has unveiled the Type 01, a premium electric grand tourer that marks a major step in the British automaker’s transition towards an all-electric future.
The four-door vehicle made its world premiere in New York, introducing a new model designed to reposition Jaguar in the luxury automotive market. With a starting price of £130,000, the Type 01 targets customers seeking high-performance electric vehicles with distinctive styling and advanced technology.
The launch follows Jaguar’s controversial rebranding campaign in 2024, which introduced a new visual identity and marketing approach ahead of its transition to an all-electric lineup. The Type 01 is the first major production model to emerge from that repositioning effort.
The vehicle also signals a shift towards a more exclusive market segment, with Jaguar aiming to distinguish itself through design, performance and luxury rather than competing primarily on volume.
Distinctive Design and a New Identity
The Type 01 adopts a dramatic design featuring a long bonnet, low roofline, sleek silhouette and large 23-inch wheels. Its proportions draw inspiration from historic Jaguar models, including the E-Type and XJS, while introducing a more contemporary electric grand-tourer shape.
One of its most unusual features is the absence of a conventional rear window, giving the vehicle a distinctive profile. The design reflects Jaguar’s focus on creating a recognisable identity for its next generation of electric vehicles.
The new model was revealed as part of the brand’s broader repositioning following its controversial rebrand. The earlier campaign attracted criticism for moving away from Jaguar’s traditional presentation, making the Type 01 an important test of whether the company’s new design direction can translate into consumer interest.
Jaguar is positioning the car around what it describes as an exuberant, modernist design philosophy, while retaining visual links to its heritage.
Battery, Range and Performance
The Type 01 is built on Jaguar’s dedicated Electric Architecture, developed specifically for its next generation of electric vehicles.
The car uses a 118-kWh usable battery and an 850-volt electrical architecture. Jaguar estimates a driving range of up to 400 miles under the US EPA testing cycle, while the European WLTP estimate reaches approximately 450 miles. These figures use different testing procedures and should not be treated as directly interchangeable.
The vehicle can produce up to 1,030PS and 1,365Nm of torque, allowing it to accelerate from 0 to 62mph in approximately 3.2 seconds.
This performance places the Type 01 within the high-performance luxury EV segment, where manufacturers combine long-distance driving capability with rapid acceleration and premium interiors.
The car also features a 50:50 weight distribution, designed to support balanced handling despite the substantial battery pack and vehicle size.
Rapid Charging and Technology
Jaguar’s 850-volt architecture is designed to support high-power charging, reducing the time needed to replenish the battery during longer journeys.
Using a compatible 350kW rapid DC charger, the Type 01 is expected to add up to 200 miles of range in 13 minutes under specified charging conditions.
Actual charging performance will depend on factors such as battery temperature, state of charge, charger capability and environmental conditions.
Inside, the vehicle features a 24-inch OLED display, a separate seven-inch touchscreen and an immersive audio system. The cabin is arranged around four individual spaces, with materials and finishes intended to reinforce its luxury positioning.
The combination of digital interfaces, high-voltage electrical architecture and performance-focused engineering is central to Jaguar’s effort to differentiate the vehicle from other premium electric cars.
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Production to Begin in Britain in 2027
The Type 01 will be manufactured in the United Kingdom, with production scheduled to begin in 2027 at Jaguar Land Rover’s Solihull operations.
Its manufacturing programme also involves other British facilities. Electric drive units and battery packs will be produced in Wolverhampton, while pressed body panels will be manufactured in Halewood, Merseyside.
The programme forms part of JLR’s wider investment in next-generation vehicles and British manufacturing capabilities.
Customers are expected to be able to place orders in early 2027. The company has not yet completed the transition from unveiling the vehicle to full production, meaning final specifications and real-world performance will need to be confirmed as the launch approaches.
A High-Stakes Brand Repositioning
Jaguar’s move into an exclusively electric luxury lineup represents a substantial change in its business strategy.
The company is targeting wealthier customers and a different segment of the market, using the Type 01 to establish its new identity through a flagship vehicle rather than a conventional mass-market model.
The strategy comes as the global EV market faces uneven demand, intense competition and changing consumer preferences. Premium electric vehicles must compete on performance, design, charging capability, technology and brand appeal, while justifying higher prices.
The Type 01’s US starting price of $130,500 places it firmly in the luxury category. That positioning could provide greater room for bespoke specifications and premium features, but it also limits the number of customers able to consider the vehicle.
Jaguar’s challenge will be to turn the attention surrounding its rebrand into sustained demand for its new electric models.
Outlook
The Type 01 is a defining product for Jaguar as it moves towards an all-electric luxury portfolio. Its long driving range, high power output, rapid-charging capability and distinctive styling demonstrate the company’s ambition to compete in the premium EV market on its own terms.
Production in Britain is scheduled to begin in 2027, with orders opening early that year. The period between unveiling and customer deliveries will be important as Jaguar finalises production readiness and demonstrates how the vehicle performs outside manufacturer testing conditions.
The commercial challenge will be matching the Type 01’s technical ambitions with customer demand at a starting price of £130,000. Its reception could influence how effectively Jaguar establishes its new identity and expands its position in the increasingly competitive luxury electric vehicle market.
FAQs
1. What is the starting price of the Jaguar Type 01?
The Type 01 is expected to start at £130,000 in the UK and $130,500 in the United States.
2. What is the driving range of the Type 01?
Jaguar estimates up to 450 miles under the WLTP testing cycle and up to 400 miles under the US EPA cycle. Actual range will vary depending on driving conditions and other factors.
3. How powerful is the Jaguar Type 01?
The electric grand tourer produces up to 1,030PS and 1,365Nm of torque, with acceleration from 0 to 62mph in approximately 3.2 seconds.
4. When will the Jaguar Type 01 enter production?
Production is scheduled to begin in 2027 at JLR’s Solihull facility in the United Kingdom, with customer orders expected to open in early 2027.
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