SMEs in Kenya Losing 60% Revenue Due to Poor Branding: New Report Highlights Urgent Need for Strong Brand Identity
A recent report by Elite Mawu Agency has found that inadequate branding is costing Kenyan SMEs as much as 60% of their potential revenue. The report, titled the Kenya Branding Report Card 2025, paints a concerning picture of the challenges faced by businesses in diverse sectors—including fast-moving consumer goods, manufacturing, real estate, logistics, agriculture, and […]