Uber Drops Visa in Kenya: What the Decision Reveals About Payments, Power, and the Future of Digital Commerce

When Uber quietly stopped accepting Visa card payments in Kenya in December, the change appeared at first like a minor technical adjustment. But as Kenyan riders began receiving in-app messages stating, “Visa cards are no longer accepted by Uber in Kenya. Please add a different payment method,” it became clear this was not a glitch—it was a deliberate strategic decision.

Uber has since confirmed that the move affects only Visa cards, while Mastercard, American Express, M-Pesa, Airtel Money, direct bank payments, and cash remain supported across both Uber and Uber Eats.

The reason, according to Uber, is simple but revealing: rising global payment processing costs. Yet the implications stretch far beyond cost management. This single decision exposes the growing tension between global fintech economics and local payment realities, highlights the dominance of mobile money in Kenya, and underscores how even the world’s largest platforms must adapt to regional financial ecosystems.

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A Market-by-Market Retreat from Global Card Rails

Uber’s explanation was careful, corporate, and consistent across multiple inquiries from regional publications.

“We regularly review our payment methods on a market-by-market basis to ensure we’re keeping costs reasonable while balancing any potential impact on consumer experience,” an Uber spokesperson said. “Payment costs globally are on the rise, which impacts businesses and their consumers. We’ve taken this step as a result of this review process.”

Behind this language lies a critical reality: international card payments are expensive, particularly in markets like Kenya where transactions are typically small, frequent, and denominated in local currency.

Each Visa transaction carries multiple cost layers:

• Interchange fees paid to issuing banks
• Card scheme fees charged by Visa
• Foreign exchange spreads
• Cross-border processing charges

Together, these costs typically range from 1.5% to 3.5% per transaction—a meaningful burden in a price-sensitive ride-hailing market where margins are already thin.

By contrast, local payment rails like M-Pesa settle instantly in Kenyan shillings, with lower, more predictable fees and far fewer dispute-related costs.

Why Visa Was the Weakest Link

A natural question arises: why Visa, and not all cards?

In Kenya, Visa is the dominant card network, supported by a broad cardholder base and the country’s largest ATM footprint. That dominance, however, also means higher absolute exposure to fees, disputes, and cross-border settlement costs.

Moreover, Visa card usage in Kenya is heavily skewed toward:

• Corporate travelers
• Expatriates
• High-income urban users

This makes Visa disproportionately associated with cross-border transactions, foreign-issued cards, and expense-account usage—all of which amplify processing complexity and cost.

For Uber, removing Visa eliminates a large share of:

• Chargebacks
• Payment disputes
• FX-related settlement delays

From an operational standpoint, it simplifies life. From a consumer standpoint, it redraws the payment hierarchy.

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A Win for Mobile Money—And Local Payment Rails

The immediate beneficiaries of Uber’s decision are unmistakable: local payment systems.

Kenya’s payments ecosystem is dominated by mobile money, led overwhelmingly by M-Pesa. In the 12 months to February 2025, Kenyans moved KES 636.2 billion (about USD 4.93 billion) through mobile money platforms. During the same period:

• M-Pesa agent numbers grew from 320,182 to 394,853
• Active mobile money subscriptions rose from 77.3 million to 84.6 million

This scale gives mobile money an unmatched advantage: network effects. Nearly everyone can pay, receive, and settle instantly—without foreign exchange fees or international intermediaries.

By pushing users further toward mobile wallets and bank transfers, Uber is effectively aligning itself more deeply with Kenya’s domestic financial infrastructure.

For local payment providers, this is a major symbolic victory. It reinforces the idea that global platforms must localize payments or risk inefficiency.

The Irony: A Complete Strategic Reversal

Uber’s move is particularly striking when viewed through a historical lens.

In 2017, Uber partnered directly with Visa to promote card payments in Nairobi. At the time, electronic card payments were marketed as:

• Safer than cash
• More trustworthy
• A hallmark of modern, global cities

Ride-hailing was positioned as a flagship use case for cards, especially as Kenyan banks like KCB Bank and Equity Bank invested heavily in card issuance and digital acceptance.

Fast forward to 2023, and Uber integrated M-Pesa for trip payments—an early signal that local rails were becoming strategically unavoidable.

By December 2025, the shift was complete: Visa cards were out.

What began as a push to modernize payments via cards has ended in a retreat toward hyper-local efficiency.

Who Feels the Pain? Corporate Riders and Expatriates

For most Kenyan riders, the impact is minimal. Mobile money is already the default. Cash remains an option. Direct bank payments work seamlessly.

But for a niche yet significant segment, the change is disruptive.

Corporate travelers, consultants, expatriates, and frequent business users rely on credit cards for:

• Expense tracking
• Airline miles and rewards
• Cash-flow management
• Compliance with company travel policies

Mobile wallets and cash often do not fit corporate reimbursement systems. Many companies explicitly require card-based payments to ensure audit trails and standardized reporting.

For these users, Uber’s decision introduces friction that could:

• Reduce premium or long-distance bookings
• Push riders toward competitors or traditional taxis
• Increase administrative burden

This trade-off—operational simplicity versus high-value customer convenience—sits at the heart of Uber’s decision.

Billing Issues and Disputes: The Unspoken Catalyst?

While Uber has not explicitly linked the Visa suspension to past billing problems, the timing is telling.

For months, Kenyan users complained of Visa-related issues including:

• Double-charging for single trips
• Failed transactions with delayed refunds
• Inflated charges from improperly ended rides
• Unauthorized deductions

According to multiple local business publications, these disputes were more common with international card payments than with mobile money.

By removing Visa, Uber reduces exposure to chargebacks, one of the most expensive and time-consuming aspects of card payments globally.

Visa Responds—but the Clock Is Unclear

Visa has acknowledged the suspension and expressed a desire to restore card acceptance.

“We are aware that Visa cards are not currently being accepted by Uber in Kenya. We are in touch with the Uber team, and we are working to resolve this as soon as possible,” a Visa spokesperson said.

However, no timeline has been announced.

Any resolution would likely require:

• Renegotiated fees
• Localized settlement arrangements
• Possibly local processing partnerships

In essence, Visa may need to adapt its global pricing model to Kenya’s unique economics—something card networks have historically been slow to do.

The Bigger Picture: Global Fintech Meets Local Economics

Uber’s decision is not just about Kenya. It is a case study in how global fintech infrastructure collides with local market realities.

International card networks were built for:

• Larger transaction sizes
• Higher margins
• Lower frequency payments

Kenya’s economy, by contrast, is characterized by:

• High transaction volume
• Low average ticket size
• Instant settlement expectations

Mobile money fits this profile perfectly. Cards do not.

As global platforms face margin pressure, they are increasingly forced to optimize locally rather than standardize globally.

Implications for Drivers and the Workforce

The impact is not uniformly negative.

Pros for drivers:

• Faster payouts via mobile money
• Fewer payment disputes
• Reduced delays from chargebacks

Cons:

• Potential loss of high-spending riders
• Reduced premium bookings
• Less access to card-tipping behaviors common among expatriates

Drivers sit at the intersection of efficiency and revenue mix—and the outcome will depend on how rider behavior adjusts.

What Comes Next?

Three scenarios are plausible:

1. Visa returns, but under renegotiated, Kenya-specific term
2. Uber fully doubles down on local rails, making Visa’s absence permanent
3. Hybrid models emerge, such as locally issued Visa cards processed domestically

Whatever the outcome, the episode sends a clear signal: in Africa’s most advanced mobile money market, local payment systems set the rules.

Conclusion: A Small Change With Big Meaning

Uber dropping Visa in Kenya may look like a narrow operational tweak, but it carries outsized significance.

It marks:

• A symbolic victory for mobile money
• A challenge to global card economics
• A reminder that scale does not override local efficiency

For Kenyan consumers, it reinforces what has long been true: mobile money is king.
For global fintech players, it is a warning: adapt—or be optimized out.

As Visa and Uber continue discussions, the broader payments ecosystem will be watching closely. This is not just about ride-hailing. It is about the future balance between global platforms and local financial infrastructure in emerging markets.

photo source: Google

By: Elsie Njenga

20th January, 2026