Standard Chartered Bank has entered the competitive landscape of Kenya’s digital lending sector with the introduction of SC Juza, a mobile app aimed at meeting the increasing demand for short-term, unsecured loans accessible through mobile wallets.
With SC Juza, Standard Chartered joins the ranks of leading banks such as KCB, ABSA, Equity Bank, and NCBA, all seeking to tap into the burgeoning digital lending market in Kenya.
Recent data from the Competition Authority of Kenya reveals that Fuliza and M-Shwari currently dominate the digital credit market, holding a significant 59 percent market share. Following closely are KCB’s Mpesa, Tala, and Branch, each with their respective shares.
SC Juza offers customers the flexibility to borrow amounts ranging from Sh1,000 to Sh100,000, with a repayment period of two months. Notably, interest is charged only for the duration the loan is held, providing an incentive for early repayment.
Kariuki Ngari, CEO of Standard Chartered Kenya and East Africa, emphasized the bank’s commitment to offering inclusive financial solutions through SC Juza, aligning with their broader digital strategy.
To ensure consumer protection, Standard Chartered has implemented robust security measures within the app to combat fraud, leveraging advanced technology.
The bank’s entry into digital lending comes amid a backdrop of increasing defaults across the financial sector in the first quarter of the year. However, SC Juza’s initial rollout to a select group of customers has shown promising results, with a significant number of clients successfully securing loans.
Ngari highlighted Standard Chartered’s dedication to digital innovation, citing the previous launch of SC Shilingi, a digital platform offering money market funds in Kenya.
Currently, a considerable portion of Standard Chartered’s client base is digitally active, with the majority of sales and client servicing conducted through digital channels.
As Standard Chartered ventures into the digital lending space, it aims to provide secure and accessible financial solutions to meet the evolving needs of Kenyan consumers.
photo source: Google
By: Montel Kamau
Serrari Financial Analyst
5th June, 2024
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