SERRARI EXCEL PROGRAM

Accelerating Growth with Commercial Strategy and Innovation Excellence

A Serrari Advisory Products, Innovation and Commercial Excellence Program for Bigger Better Results

Driving Exceptional Growth in Organizations and People

94%

CEOs consider innovation a top priority

80%

of sales come from 20% or fewer customers

Commercially excellent brands enjoy bigger better growth

Sources: Gartner, BCG, PwC, McKinsey & Company, Harvard Business Review

Companies that prioritize innovation are growing at 16% higher rates

80% of profits and cash come from 20% of sales

Who are your best customers? Creating value for your most valuable customers and increasing delight consistently generates bigger better results.

  • 2x more average sales
  • 2.3x more share of sales from digital and ecommerce channels

 

"… Is your team driving innovation and commercial excellence"

  • Running on a structured and institutionalized product management and innovation excellence
  • Focused on your most profitable customer segments
  • Focused on value creation
  • Customer obsessed and focused on customer delight
  • Activating the market exceptionally well, head above shoulders of your competition
  • Maximizing growth whilst optimizing spend
Empower your team to unlock accelerated customer and revenue growth by leveraging a structured products & innovation lifecycle management framework and commercial excellence with Serrari Excel Program

SERRARI EXCEL PROGRAM OUTLINE

Accelerating Growth with Commercial Strategy and Innovation Excellence

  1. Distilling the Business Strategy & Executive Steer
    • Clarifying  the brand purpose and bringing it to life, visualizing the strategic play canvass and clarifying strategic goals
    • Framing the strategic priorities and validating against the great strategies checklist
  2. Refining and sharpening an insight led Commercial Strategy
    • Developing the insight: Background, trends, data and facts
    • Framing the opportunity and market sizing
    • Spotting the bulls eye segment and defining the target persona(s) profile: their aspirations, motivations, tensions and landing the core insight
    • Framing the big idea and the role of the brand
    • Landing the hero proposition and market positioning
    • Market activation best practice: Channel Strategy and Targets, GTM (Go-to-market) Plan
    • Budgeting: Optimal operating model, Money and resources
    • Group Activity
    • Crafting the strategic theme, summarizing the commercial ambition and defining the stakeholders’ cascade and communication plan
  3. Designing and Optimizing your Product and Innovation Lifecycle Management (PILM) Framework
    • Understanding innovation
    • Framing the problem and the insight, ideas screening, big idea, value stick and high-level business case
    • Product development: testing (UAT, SIT, OAT), production, training, commercial pilot
    • Commercialization: Launch and monetization
    • Funnel (Business model, product, feature, process) management for optimal innovation velocity
    • Program management and governance: Hurdle rate prioritization, gates, program management, high level project plan, steercom management, quality management
    • Group Activity
  4. Business at the speed of innovation, capital, partnerships and people
    • Funding innovation and commercialization: Equity, Free cash flows investment vs Opex and the place for each
    • Quality partnerships in market activation and co-creation
    • In-sourcing vs Out-sourcing: market activation, communication, producing innovation and development operations
    • Optimal operating model design
  5. Unlocking the power of Generative AI at each lifecycle stage for richer outcomes, time efficiency and reduced costs
  • Tools & Materials
    • Serrari Excel proprietary program material and workbook
    • Serrari Commercial Strategy Template
    • Serrari  PILM framework template
    • Serrari Program Management and Governance Templates
  • Designed for: (indicative participant groups)
    • Commercial teams: Product, Sales, Customer Experience, Marketing
    • Innonvation and R&D teams
    • Technology and Digital teams
    • People managers and leaders across all levels
  • Season and Duration:
    • New strategy/ year/quarter/all year team re-skilling and re-tooling
    • 2 days
  • Program capacity per session
    • 20 pax maximum capacity
  • Delivery Mode
    • In-person
  • Cost
    • Kes 1,500,00 per session

Program Outcome: Individuals that develop and execute sharper winning commercial strategies and drive a higher innovation velocity for exceptional growth and bigger better results

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