The European Union (EU) Delegation to Kenya has unveiled plans for the second edition of the EU-Kenya Business Forum, scheduled to take place in Nairobi on May 12 and 13, 2025. This high-profile event comes as part of the EU’s Global Gateway strategy and builds on ongoing connectivity projects in Kenya. By bringing together policymakers, business leaders, and representatives from civil society, the forum aims to explore how cutting-edge digital technologies can enhance trade and economic growth under the EU-Kenya Economic Partnership Agreement (EPA), which came into force in July 2024.

The forum, themed “Digitalising Trade,” will be a key platform for discussing innovations such as e-commerce, blockchain, artificial intelligence (AI), and secure digital payments. These technologies are seen as transformational tools that can not only facilitate efficient trade and investment flows but also promote sustainable and eco-friendly trade practices in both the European Union and Kenya.

A Vision for a Digital Future in Trade

In today’s rapidly evolving global marketplace, digital transformation is reshaping the way businesses operate and how international trade is conducted. The EU-Kenya Business Forum is strategically positioned at the intersection of this digital revolution and traditional trade practices. As new technologies redefine supply chains and marketplaces, discussions at the forum will focus on harnessing these innovations to create a more integrated, secure, and efficient trade environment.

For many Kenyan businesses, the promise of digitalising trade is a pathway to overcoming long-standing barriers such as bureaucratic inefficiencies, limited access to international finance, and the complications of cross-border payments. The forum will delve into how digital platforms can simplify administrative processes and reduce transaction costs, ultimately boosting competitiveness. By integrating blockchain technology and secure digital payment systems, businesses can ensure transparency, prevent fraud, and build trust with international partners.

Moreover, the exploration of AI-driven analytics will offer insights into market trends, consumer behavior, and risk management strategies—crucial factors that will empower local enterprises to better navigate the complexities of global markets. As such, the forum is not only about the adoption of new technologies but also about equipping businesses with the knowledge and skills required to thrive in an increasingly digital world.

High-Level Participation and Strategic Dialogues

The upcoming forum is set to attract an impressive lineup of high-level speakers who will share their perspectives on the future of trade and digitalisation. Among the key participants are:

• H.E. William Ruto, President of the Republic of Kenya, whose leadership in driving Kenya’s digital transformation and trade policy has been widely recognized.
  
• Maroš Šefčovič, European Union Commissioner for Trade, who will provide insights on the EU’s broader trade strategy and its implications for bilateral relations with Kenya.
  
• Thomas Östros, Vice-President of the European Investment Bank, whose expertise in financing infrastructure and innovation projects is expected to offer a unique perspective on funding digital transformation initiatives.
  
• Hon. William Kabogo, Kenya’s Cabinet Secretary for Information, Communications & Digital Economy, who is at the forefront of Kenya’s efforts to become a digital powerhouse.
  
• Hon. Lee Kinyanjui, Kenya’s Cabinet Secretary for Investment, Trade, and Industry, whose role focuses on creating an enabling environment for businesses to invest and expand internationally.
  

In addition to these distinguished personalities, the forum will feature robust participation from trade delegations from EU Member States and Kenya’s private sector. The presence of EuroCham Kenya representatives, including Mr. Othman Chaoui and EU Ambassador Henriette Geiger, underscores the commitment to strengthening business ties and creating a supportive ecosystem for trade between the EU and Kenya.

Insights from the Leaders

During the press briefing held by the EU delegation, Henriette Geiger, the EU Ambassador to Kenya, emphasized the transformative potential of the forum:

“Since our last EU-Kenya Business Forum in 2023, the EU-Kenya Economic Partnership Agreement has come into force. This Business Forum provides an opportunity to explore what the EPA can do for Kenyan businesses, highlighting trade and investment opportunities and linking SMEs with similar businesses and financiers.”

Her remarks highlight not only the operational benefits of the EPA but also its role in fostering a network of collaboration among businesses and investors. Hon. William Kabogo added:

“I am pleased to welcome the announcement of the Second Edition of the EU-Kenya Business Forum. This event comes at a pivotal moment for Kenya as we accelerate our digital transformation journey and deepen our partnership with the European Union under the newly implemented EU-Kenya Economic Partnership Agreement.”

Their comments, rich with optimism and forward-thinking, underline the forum’s strategic importance in paving the way for a robust, digitally enabled trading future for both regions.

Strengthening the EU-Kenya Economic Partnership

The EU-Kenya Economic Partnership Agreement (EPA), which entered into force in July 2024, marks a significant milestone in the bilateral relationship between Kenya and the EU. Under the terms of the EPA, Kenya gains improved access to the European market, and in return, the country is expected to align some of its trade regulations with EU standards. This mutually beneficial arrangement is intended to boost Kenyan exports—including agricultural products, textiles, and handicrafts—while providing European consumers with access to high-quality Kenyan goods.

The Role of the EPA in Facilitating Trade

The EPA is designed to spur economic growth by reducing trade barriers and enabling a more competitive business environment. Through the agreement, Kenya is anticipated to see an increase in exports, which is projected to lead to higher employment and economic expansion. The forum will offer insights into how businesses can leverage the EPA to enhance their operations, mitigate risks, and create new market opportunities.

Key aspects of the EPA include:

• Preferential Trade Access: Kenyan products will benefit from reduced tariffs and quotas, making them more competitive in European markets.
  
• Capacity Building: The EPA also includes initiatives to build the capacity of Kenyan businesses, particularly small and medium-sized enterprises (SMEs), to meet EU standards and compete internationally.
  
• Sustainable Development: The agreement emphasizes sustainable and eco-friendly trade practices, encouraging investments in green technologies and responsible business practices.
  

Digitalising Trade: Transformative Technologies on the Agenda

Under the theme “Digitalising Trade,” the forum will feature sessions dedicated to exploring the role of digital technology in reshaping trade. This includes a wide range of technologies that have the potential to revolutionize how businesses operate:

E-Commerce and Market Expansion

One of the primary discussions at the forum will center on the growth of e-commerce. With an increasing number of consumers turning to online platforms for their shopping needs, e-commerce has become a vital component of modern trade. For Kenyan businesses, the shift towards digital commerce represents an opportunity to tap into new markets, both locally and internationally. The forum will explore strategies for building robust online marketplaces, integrating payment gateways, and leveraging social media to drive sales.

Blockchain and Supply Chain Transparency

Blockchain technology offers significant promise for enhancing supply chain transparency and security. By providing an immutable record of transactions, blockchain can help to eliminate fraud, streamline logistics, and ensure that products are sourced ethically. These innovations are particularly relevant for industries such as agriculture, where traceability is crucial for maintaining consumer trust and meeting regulatory standards in export markets.

Artificial Intelligence and Data Analytics

Artificial intelligence (AI) and data analytics are set to play a transformative role in modern commerce. AI can be used to predict consumer trends, optimize inventory management, and personalize marketing strategies. During the forum, experts are expected to demonstrate how AI-driven insights can lead to more informed decision-making, reduced operational costs, and enhanced customer satisfaction.

Secure Digital Payments and Financial Inclusion

Another critical topic is the evolution of secure digital payments. As businesses increasingly operate online, the need for secure, efficient, and cost-effective payment solutions has never been greater. The forum will discuss advances in digital payment systems that not only safeguard transactions but also promote financial inclusion. This is particularly significant in Kenya, where mobile money platforms like M-Pesa have already transformed the financial landscape by providing millions of people with access to banking services.

Opportunities for Businesses and Investors

Expanding Networks and Fostering Partnerships

The EU-Kenya Business Forum represents an unparalleled opportunity for businesses to network with key decision-makers and industry experts from both regions. Participants can expect a dynamic environment that encourages the exchange of ideas, the sharing of best practices, and the forging of new partnerships. The forum will offer numerous breakout sessions, panel discussions, and one-on-one B2B meetings, designed to help companies identify investment opportunities, explore joint ventures, and develop strategies for expanding into new markets.

Enhancing Trade Efficiency

Digital technologies have the potential to dramatically improve trade efficiency by reducing administrative burdens, streamlining logistics, and optimizing supply chains. By participating in the forum, businesses will gain insights into the latest technological advancements and how to apply them to their operations. Discussions will focus on practical solutions that can reduce delays, cut costs, and enhance overall performance—benefits that are likely to spur further growth and innovation in both the EU and Kenya.

Inspiring Sustainable Economic Growth

Sustainability is a recurring theme in discussions about the future of trade. As climate change and environmental degradation continue to pose global challenges, there is a growing imperative for businesses to adopt sustainable practices. The forum will showcase innovative approaches to sustainable trade, ranging from eco-friendly packaging and carbon footprint reduction to investments in renewable energy. These initiatives not only help to protect the environment but also open up new avenues for business growth and international collaboration.

The Broader EU-Kenya Trade and Investment Landscape

Trade Volumes and Investment Flows

Recent statistics paint a promising picture of the EU-Kenya trade relationship. According to the latest trade and investment snapshot from 2023:

• Total Trade: The EU-Kenya trade volume stands at approximately €3.4 billion, marking a 53% increase over the past decade.
  
• EU Imports from Kenya: Kenyan exports to the EU total around €1.4 billion, with key products including vegetables, fruits, and flowers—a sector that supports over 500,000 jobs in Kenya.
  
• EU Exports to Kenya: The EU exports goods worth approximately €2 billion to Kenya, largely comprising machinery, minerals, and chemical products.
  
• EU Investment Stock in Kenya: The investment stock has reached €2.8 billion, showing a significant 61% increase since 2013.
  

These figures illustrate the robust and growing economic ties between the EU and Kenya, making the forum a timely initiative that seeks to further capitalize on this momentum.

Enhancing Connectivity Through the Global Gateway Strategy

The EU’s Global Gateway strategy is a key pillar underpinning its international economic relationships. This strategy, which aims to strengthen global connectivity through investments in infrastructure, digital technology, and sustainable development, aligns closely with Kenya’s own development agenda. The EU-Kenya Business Forum is a tangible expression of this commitment, providing a platform to showcase ongoing connectivity projects and digital trade initiatives that are transforming the business landscape in Kenya.

The Global Gateway strategy focuses on bridging the gap between traditional economic sectors and emerging digital markets. By promoting digital trade, the EU is helping businesses in Kenya to overcome geographic and logistical limitations, opening up new avenues for growth and international cooperation. This approach is expected to significantly enhance Kenya’s competitive edge in global markets, further cementing its reputation as a leader in digital innovation in Africa.

Human Stories Behind the Digital Revolution

Empowering Small and Medium Enterprises

Behind the impressive trade figures and high-level agreements lie the stories of countless small and medium enterprises (SMEs) striving to grow and innovate in challenging economic environments. For many Kenyan entrepreneurs, digital technologies represent not just tools for efficiency, but lifelines that can transform their businesses and communities. The forum will serve as a showcase for success stories—highlighting how SMEs have leveraged e-commerce, digital marketing, and secure payment platforms to overcome traditional barriers and expand their market reach.

These entrepreneurs are the beating heart of Kenya’s economy, driving innovation and creating jobs in regions where opportunities have historically been scarce. By sharing their experiences, forum participants hope to inspire a new generation of business leaders who can harness digital technologies to drive sustainable change.

Fostering Inclusive Growth

One of the central goals of the EU-Kenya Business Forum is to promote inclusive growth—ensuring that the benefits of digital transformation are accessible to all, regardless of socioeconomic status. Initiatives discussed at the forum will include ways to extend digital infrastructure and financial services to underserved communities, thereby bridging the digital divide that still exists in many parts of Kenya.

By focusing on initiatives that support inclusive growth, the forum is not only addressing economic imperatives but also contributing to social stability and equity. Efforts to improve digital literacy, provide training and support for new technologies, and encourage community-based innovation are expected to yield long-term benefits that extend well beyond immediate business gains.

Looking Ahead: The Future of EU-Kenya Trade

Shaping a Robust Digital Economy

As both the EU and Kenya continue to invest in digital infrastructure and technology, the future of trade between the two regions looks increasingly promising. The second edition of the EU-Kenya Business Forum is expected to catalyse further initiatives that integrate digital solutions into traditional trade practices. Over time, these efforts may transform how goods and services are exchanged, making trade more seamless, secure, and sustainable.

The evolving digital landscape offers endless possibilities for collaboration and innovation. From the integration of 5G networks that can support advanced manufacturing to the deployment of smart systems that monitor and optimize supply chains, the potential for growth is vast. By remaining at the forefront of these developments, Kenya and its European partners can shape a future where digitalisation becomes the cornerstone of economic progress.

Building Lasting Partnerships

Ultimately, the success of the forum will depend on the strength of the partnerships it helps forge. The EU-Kenya Business Forum is more than a series of high-level meetings—it is a platform for building trust, exchanging ideas, and creating long-term collaborative projects that benefit both regions. By fostering a spirit of cooperation and mutual respect, the forum aims to lay the groundwork for a durable economic partnership that can adapt to future challenges and opportunities.

Conclusion: A Catalyst for Transformation

The announcement of the second edition of the EU-Kenya Business Forum is a clear signal that both partners are committed to leveraging digital innovation as a driver of trade and economic growth. With events scheduled for May 12 and 13, 2025, in Nairobi, the forum is set to explore transformative technologies and strategic initiatives that will not only enhance current trade flows but also lay the foundation for future prosperity under the EU-Kenya Economic Partnership Agreement.

This event comes at a pivotal moment for Kenya—a nation on the cusp of a digital transformation that promises to redefine its global economic standing. For the EU, it underscores a commitment to sustainable, inclusive growth and the pursuit of new avenues for global connectivity. As leaders, entrepreneurs, and policymakers gather to discuss innovations from e-commerce to blockchain, the forum is poised to become a cornerstone of bilateral relations and a catalyst for a more integrated, dynamic global economy.

In an era marked by rapid technological change and shifting global alliances, initiatives like the EU-Kenya Business Forum are not just strategic imperatives—they are human stories of ambition, resilience, and hope. They illustrate how digital transformation can empower small businesses, bridge economic divides, and foster a more collaborative international community.

As the forum unfolds, its legacy will be measured not only in trade figures and policy reforms but also in the tangible improvements it brings to the lives of people and communities. In building bridges between continents and digital frontiers, the EU-Kenya Business Forum stands as a beacon for what can be achieved when innovation meets partnership—a vision of a future where technology and trade work hand in hand to create shared prosperity.

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photo source: Google

By: Montel Kamau

Serrari Financial Analyst

11th April, 2025