Betika Boosts African Football with $325K CECAFA Kagame Cup Investment as Continent’s Oldest Tournament Enters New Era
Betika is making a major move for regional football, injecting $325,000 (KSh42m) into the Council of East and Central Africa Football Associations (CECAFA) Kagame Cup 2025/26 as the tournament’s official sponsor. The investment is set to benefit clubs and fans across 12 countries, boosting competition, fan engagement and the overall profile of football in the […]