Evora Developments has announced the launch of its latest project, Pulse, as part of a comprehensive EGP 30 billion investment strategy designed to capitalize on Egypt’s rapidly expanding real estate market. The announcement comes as industry experts predict property price increases of 25-30% in 2025, driven by strong investor confidence and economic stabilization efforts.
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Strategic Investment Portfolio Targeting High-Growth Sectors
Ebrahim Mohamed Abdo, Chairperson of Evora Developments, outlined the company’s ambitious diversification strategy across residential, commercial, administrative, and coastal developments. The company currently owns eight strategically located land plots across West Cairo, East Cairo, and Egypt’s coastal zones, positioning itself to capitalize on the nation’s urban expansion initiatives.
“West Cairo tops our investment focus, given its rapid population growth and shortage of integrated medical and commercial services. These factors create strong opportunities for serious developers,” Abdo said. This focus aligns with broader market trends, as West Cairo continues to attract affluent families seeking privacy, security, and spacious living environments.
The company is also strengthening its presence in East Cairo, particularly in Fifth Settlement and Mostakbal City, aligning with the state’s urban expansion strategy and growing market demand. This strategic positioning reflects the broader development of Greater Cairo’s transformation, where mixed-use developments are becoming increasingly popular among investors and residents.
Pulse Project: Pioneering Medical Hub in New October
Ahmed Ragab, Chief Commercial Officer (CCO) of Evora Developments, detailed the Pulse project as a groundbreaking mixed-use commercial and medical development. Built on 3,400 square meters along Wahat Road, directly opposite New October’s First District, Pulse represents the first dedicated medical hub in the area.
The project’s innovative design includes ground-floor commercial outlets and essential medical services, topped by three upper floors housing clinics, specialized medical centers, a diagnostics facility, and a radiology lab. This strategic focus on healthcare infrastructure addresses a critical need in Egypt’s rapidly expanding urban areas.
“This will be the first dedicated medical hub in New October, with an innovative concept designed to deliver an advanced healthcare experience. To achieve this, we are partnering with EHFS (Healthcare Facility Services), which specializes in managing hospitals and medical centers,” Ragab said.
Market Context: Egypt’s Healthcare Infrastructure Boom
The Pulse project enters a rapidly evolving healthcare market in Egypt. The country’s healthcare system faces significant challenges, with only 4.75% of GDP dedicated to healthcare investments and substantial gaps in medical service availability between urban and rural areas. This creates substantial opportunities for private healthcare developers.
Egypt’s healthcare infrastructure is undergoing massive expansion, with projects like CapitalMed Health Care City, a $1.1 billion development that will feature more than 4,000 beds, 700 intensive care units, and 70 operating rooms upon completion. The New Administrative Capital alone plans over 600 medical facilities, highlighting the government’s commitment to healthcare infrastructure development.
Project Specifications and Investment Structure
According to Ragab, commercial units at Pulse will range from 29 to 262 square meters, while medical units will range from 36 to 112 square meters. The project’s first offering includes 40 units, representing 35% of the total development, with flexible payment plans designed to attract a wide range of investors and clients.
Construction is scheduled to begin in March 2026, within six months of the project’s launch, with delivery planned for the end of 2027. This timeline aligns with the broader construction boom in Egypt, where more than 32,000 additional residential units are scheduled for completion in Cairo alone during 2025.
Egypt’s Real Estate Market: Record Growth and Investment Opportunities
The launch of Pulse occurs within Egypt’s most dynamic real estate environment in recent years. Egypt’s residential real estate market is expected to reach $21.95 billion in 2025 and grow at a CAGR of 10.96% to reach $36.92 billion by 2030, according to industry analysis.
Several factors drive this unprecedented growth:
Economic Stability and Currency Stabilization: Despite challenges, Egypt’s real estate market is on an upward trajectory, with reduced inflationary pressures, rising foreign investment, and improved stability of the Egyptian pound reigniting investor interest.
Population Growth and Urbanization: Egypt’s population increases by 2.5 million annually, with approximately one million marriages taking place yearly, creating substantial housing demand. The Cairo metropolitan area now approaches 20 million people, making it one of the world’s most populous urban centers.
Government Infrastructure Investment: The Egyptian government’s massive infrastructure projects, including the New Administrative Capital, are creating new urban centers and driving demand for integrated developments combining residential, commercial, and medical facilities.
Healthcare Real Estate: A Growing Investment Sector
The healthcare real estate sector in Egypt presents unique opportunities for developers like Evora. With 60% of health expenditure paid out-of-pocket and widespread dissatisfaction with public healthcare quality, private medical facilities are experiencing unprecedented demand.
The partnership with EHFS reflects industry best practices, as specialized healthcare facility management becomes increasingly important. Major healthcare developments like New Giza’s healthcare facilities and the Ozone Medical Center in New Cairo demonstrate the growing sophistication of Egypt’s private healthcare infrastructure.
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West Cairo Development Trends
Evora’s focus on West Cairo aligns with significant market trends. The region has become a preferred destination for affluent families, with developments like Sheikh Zayed City and 6th of October City experiencing surge in demand during 2025.
Major developers including SODIC, Palm Hills, and New Giza have established flagship projects in West Cairo, creating integrated communities that combine residential, commercial, and medical facilities. The ZED Towers project, where fully sold-out Phase 1 units appreciated over 25% in value within two years of launch, exemplifies the area’s investment potential.
East Cairo Expansion and Strategic Positioning
Evora’s expansion into East Cairo, particularly Fifth Settlement and Mostakbal City, positions the company within Egypt’s most dynamic development corridor. East Cairo continues to thrive thanks to its proximity to business hubs and international schools.
The average price of luxury apartments in New Cairo crossed EGP 45,000 per square meter in 2025, while villa prices in compounds like Mivida and Palm Hills approach EGP 20 million and above. This appreciation reflects the area’s transformation into a major residential and commercial hub.
Investment Climate and Market Outlook
Egypt’s investment climate continues to improve, with rental yields reaching up to 12% annually in prime locations and capital appreciation projected at 30-50% in areas like the New Administrative Capital over the next five years. The government’s strategic initiatives to boost real estate and tourism sectors provide additional support for private developments.
The Financial Regulatory Authority of Egypt reported a 355.4% increase in mortgage contracts in January 2024 compared to the previous year, with significant growth in higher-income brackets, reflecting strong investment trends in real estate.
Sustainability and Innovation Focus
The Pulse project reflects broader industry trends toward sustainable and innovative development. Around 60% of new residential developments in 2024 included eco-friendly or sustainable features, part of Egypt’s broader commitment to sustainability.
Egypt aims to significantly boost green public investments, targeting 50% of total investments by 2025, up from just 15% in 2021. This shift toward sustainable development practices creates opportunities for innovative projects like Pulse that integrate modern healthcare delivery with environmentally conscious design.
Regional Competition and Market Positioning
Evora’s strategy places it alongside major regional players including Orascom Development Egypt, Ora Developers, Emaar Misr, and other established developers competing for market share in Egypt’s expanding real estate sector.
The company’s focus on mixed-use developments aligns with market preferences, as demand for serviced apartments and integrated communities continues to grow among both residents and investors seeking flexibility and high returns.
Future Development Pipeline
Beyond Pulse, Evora’s EGP 30 billion investment strategy encompasses diverse development opportunities across its eight land plots. The company’s approach reflects the broader trend toward mixed-use mega projects that offer residential, commercial, hospitality, and retail spaces within integrated ecosystems.
This strategy positions Evora to capitalize on Egypt’s urban transformation, where developments like ONE NINETY by LMD, Uptown Cairo by Emaar, and Cairo Festival City by Al-Futtaim draw both corporate tenants and lifestyle-focused residents preferring minimal commute and maximum convenience.
Market Challenges and Opportunities
While Egypt’s real estate market offers significant opportunities, developers face challenges including rising construction costs due to inflation and high interest rates. However, strong demand for quality housing and commercial space, particularly in integrated developments offering modern amenities, continues to drive market growth.
The healthcare sector’s expansion creates particular opportunities, as Egypt’s growing middle class seeks higher-quality medical services. Private healthcare facilities, especially those offering specialized services and modern amenities, benefit from strong demand and favorable investment returns.
Strategic Outlook and Market Impact
Evora Developments’ EGP 30 billion investment strategy and the launch of Pulse represent a significant commitment to Egypt’s evolving real estate landscape. The company’s focus on mixed-use developments combining commercial, residential, and healthcare facilities aligns with government urbanization initiatives and changing consumer preferences.
As Egypt’s real estate market experiences unprecedented growth, with property prices expected to rise 10-30% in 2025, projects like Pulse position developers to capture both immediate investment returns and long-term appreciation potential.
The integration of healthcare facilities within mixed-use developments reflects the market’s evolution toward comprehensive community solutions that address residents’ complete lifestyle needs, from housing and shopping to medical care and professional services.
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By: Montel Kamau
Serrari Financial Analyst
25th August, 2025
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