SERRARI EXCEL PROGRAM

Accelerating Growth with Commercial Strategy and Innovation Excellence

A Serrari Advisory Products, Innovation and Commercial Excellence Program for Bigger Better Results

Driving Exceptional Growth in Organizations and People

94%

CEOs consider innovation a top priority

80%

of sales come from 20% or fewer customers

Commercially excellent brands enjoy bigger better growth

Sources: Gartner, BCG, PwC, McKinsey & Company, Harvard Business Review

Companies that prioritize innovation are growing at 16% higher rates

80% of profits and cash come from 20% of sales

Who are your best customers? Creating value for your most valuable customers and increasing delight consistently generates bigger better results.

2x more average sales

2.3x more share of sales from digital and ecommerce channels

"… Is your team driving innovation and commercial excellence"

Running on a structured and institutionalized product management and innovation excellence
Focused on your most profitable customer segments
Focused on value creation
Customer obsessed and focused on customer delight
Activating the market exceptionally well, head above shoulders of your competition
Maximizing growth whilst optimizing spend

Empower your team to unlock accelerated customer and revenue growth by leveraging a structured products & innovation lifecycle management framework and commercial excellence with Serrari Excel Program

SERRARI EXCEL PROGRAM OUTLINE

Accelerating Growth with Commercial Strategy and Innovation Excellence

Distilling the Business Strategy & Executive Steer
- Clarifying the brand purpose and bringing it to life, visualizing the strategic play canvass and clarifying strategic goals
- Framing the strategic priorities and validating against the great strategies checklist
Refining and sharpening an insight led Commercial Strategy
- Developing the insight: Background, trends, data and facts
- Framing the opportunity and market sizing
- Spotting the bulls eye segment and defining the target persona(s) profile: their aspirations, motivations, tensions and landing the core insight
- Framing the big idea and the role of the brand
- Landing the hero proposition and market positioning
- Market activation best practice: Channel Strategy and Targets, GTM (Go-to-market) Plan
- Budgeting: Optimal operating model, Money and resources
- Group Activity
- Crafting the strategic theme, summarizing the commercial ambition and defining the stakeholders’ cascade and communication plan
Designing and Optimizing your Product and Innovation Lifecycle Management (PILM) Framework
- Understanding innovation
- Framing the problem and the insight, ideas screening, big idea, value stick and high-level business case
- Product development: testing (UAT, SIT, OAT), production, training, commercial pilot
- Commercialization: Launch and monetization
- Funnel (Business model, product, feature, process) management for optimal innovation velocity
- Program management and governance: Hurdle rate prioritization, gates, program management, high level project plan, steercom management, quality management
- Group Activity
Business at the speed of innovation, capital, partnerships and people
- Funding innovation and commercialization: Equity, Free cash flows investment vs Opex and the place for each
- Quality partnerships in market activation and co-creation
- In-sourcing vs Out-sourcing: market activation, communication, producing innovation and development operations
- Optimal operating model design
Unlocking the power of Generative AI at each lifecycle stage for richer outcomes, time efficiency and reduced costs

Tools & Materials
- Serrari Excel proprietary program material and workbook
- Serrari Commercial Strategy Template
- Serrari PILM framework template
- Serrari Program Management and Governance Templates

Designed for: (indicative participant groups)
- Commercial teams: Product, Sales, Customer Experience, Marketing
- Innonvation and R&D teams
- Technology and Digital teams
- People managers and leaders across all levels
Season and Duration:
- New strategy/ year/quarter/all year team re-skilling and re-tooling
- 2 days
Program capacity per session
- 20 pax maximum capacity
Delivery Mode
- In-person
Cost
- Kes 1,500,00 per session

serrari group

Program Facilitator

Nancy Matimu

Program Outcome: Individuals that develop and execute sharper winning commercial strategies and drive a higher innovation velocity for exceptional growth and bigger better results